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March 2007

All the Right Moves

Mistakes? We’ve all made a few. But, we’d rather hear about your successes! We talked to Florida Realtors® to find out their smartest business moves.

What if you could look inside the minds of some of the state’s top real estate sales associates and pick their brains for the best business moves they’ve made? If it sounds too good to be true, you’re in luck because we’ve done it for you.We gathered a group of them to discuss which technology. sales and marketing, and business management strategies have panned out the best for them during their careers. Here’s what they had to say.

Also in this issue...

20 Questions for Sellers
The most important part of the listing presentation happens before you step foot in the prospective seller’s home. Here’s a list of questions that will help you wow the seller.

10 Handy Handheld Hints
Have a smartphone or personal digital assistant (PDA)? This article will have you saying, "Wow, I didn't know I could do that with my PDA!"

Become a Media Resource
It takes work to become the real estate professional the media goes to for stories, but it can make all the difference in the outcome. Here are tips for becoming a media resource.

Sell Yourself to Improve Your Bottom Line
Our expert shows one sales associate how to rebound from a personal setback.

How to Succeed in Property Management
Find out why this niche is worth a closer look.

2007 Solutions Guide
2007 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2007 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.