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May 2007

Smart Price Advice

Helping sellers price their homes has never been more challenging. We’ve got tips for handling it with aplomb

In another time, the listing on a waterfront property would’ve been a golden sales opportunity even though the home needed tons of repairs.
However, with a lot more homes on the market and a seller who insisted the home was worth quite a bit more than her neighborhood analysis revealed, Carrie Ciolino, of Century 21 AAIM Realty Group in Fort Myers, knew it would be challenging to get this listing sold...

Also in this issue...

Part One: International Know-How
Want to build your international clientele? This is the first in a two-part series on establishing business relationships throughout the world. Read on for tips for working with buyers and brokers from the United Kingdom and Asia.

Engaging Staging on a Budget
It’s more important than ever to have listings in tip-top model-home shape. Here are a few case studies that show you, step by step, how to make it work.

Back Up Now
Have you made a backup of your computer data today? If not, you’re risking disaster.

Broker Rescue
Our expert shows one broker how to grow her business without becoming a slave to her work.

How to Build Business in a New Town
Set up shop and rack up sales in a community where not everyone “knows your name.”

2007 Solutions Guide
2007 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2007 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.