The 2007 Real Estate Solutions Guide

You...Only Better!

Business, technology and marketing solutions ready to go for the real estate professional.

Navigating the ever-changing real estate profession requires a flexible sales associate and an adaptable marketing program. From off-the-wall promotions to how to hire personal assistants, we offer scores of solutions in three main sections—Better Technology, Better Marketing and Better Business—and then create your go-to list of industry-leading suppliers.  It's all here and it's all for YOU!

Better Technology

5 Innovative Ways to Use the Web
Hot new ways to market using the Web. Here are some great options!

Web-ariffic!
Learn from this year's Web site contest winners.

Gadgets You Can't Live Without
Techno overload? Sales associates share their must-haves.

Better Marketing

10 Ways to Sell a Home Fast
You've heard it a million times—the market is changing. What are you doing to sell your listings fast?

6 Outside-the-Box Promo Ideas
In a tight buyers' market, your name can easily blur gray among an endless list of sales associates. Find out how these Realtors pop and sparkle.

Better Business

8 Broker Challenges (including the solutions)
Hiring quality sales associates, maintaining profitability—typical challenges when you own or manage a brokerage. Here are common issues and thoughtful solutions.

Help Wanted: 10 Types of Personal Assistants
Just aren't enough hours in the day? Try these tested strategies for hiring help.


The Real Estate Pro's Source
The one-stop directory of businesses who offer real estate solutions and products for the real estate professional.

You...Only Funnier

Laugh-Out-Loud Tales from the Field
Showings can be unpredictable and entertaining, as these sales associates reveal.