from Florida Realtor Magazine, April 2008 | page 23

4 Tips for Boosting Your Marketing

1.     Photos: Sales associates should include photos of themselves on their Web sites. Invest in professional photos.

2.     Put it on tape: A small cassette recorder may not seem like much of a marketing tool. For a blogger, though, it can be invaluable.

3.     A snapshot of the consumers: Each year, the National Association of Realtors® releases its Profile of Home Buyers and Sellers. The report offers both national and regional data on consumers’ spending habits, housing preferences and spending power. It’s a must-read for agents hoping to refine the ways they reach out to these consumers.

4.     Individual listing sites: Create individual Web sites for each of your listings. If you’re selling a home at 123 Avenue, the listing gets a domain name of www.123avenue.com. Sellers appreciate the extra Web exposure.