4 Tips for Boosting Your Marketing
1. Photos: Sales associates should include photos of themselves on their Web sites. Invest in professional photos.
2. Put it on tape: A small cassette recorder may not seem like much of a marketing tool. For a blogger, though, it can be invaluable.
3. A snapshot of the consumers: Each year, the National Association of Realtors® releases its Profile of Home Buyers and Sellers. The report offers both national and regional data on consumers’ spending habits, housing preferences and spending power. It’s a must-read for agents hoping to refine the ways they reach out to these consumers.
4. Individual listing sites: Create individual Web sites for each of your listings. If you’re selling a home at 123 Avenue, the listing gets a domain name of www.123avenue.com
. Sellers appreciate the extra Web exposure.