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Here’s How
1. Research concepts such as search engine optimization (SEO) and pay-per-click or consult an online marketing expert.

2. Boost the number of visitors to your site and elevate your page rank in searches by using targeted keywords in your content.

3. Compare costs and functions of pay-per-click companies, including Google AdWords [], Yahoo! Search Marketing [] and Microsoft adCenter [].

4. Try out office software programs that can help track leads. Many offer free trial periods.