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Make It Your Market

Explore a new niche, get a designation, build your database… there are tons of things you can do now to set your business up for success. Here are a few ways to take back the market.

So the real estate market may not be as red hot as it was just a couple of years ago, and maybe your business volume is down as a result. Does that mean you should sit around and wait for the next cycle to kick in? Or throw in the towel and retreat to corporate America while the market recovers? No way!

Also in this issue...

Thank You
Want to win over customers? A little gratitude and good manners go a long way.

Snooze Free Sales Meetings
When Lucy Quiñones holds a sales meeting in her Cape Coral office, she creates a high-energy atmosphere with upbeat music, motivational speakers and rousing affirmations. Lorraine Meighan, in Jacksonville, takes a lower-key approach to delivering the latest market information and building team camaraderie.

Taxilla: He's Back!

Scott Hutchinson, who’s been a sales associate for two years, had a tax plan from the day he started. Knowing that payments fall due on the 15th of April, June, September and January, he created an Excel spreadsheet to track his income and tax obligations.

Back to Basics

Larry Genet knows all too well the pressures of following your family’s footsteps in the same line of work. He grew up in a family of real estate professionals, and all he ever wanted to do was buy and sell properties.

How to Become a Relocation Pro

Back in 2003, I received a call from a housing officer at Naval Air Station Pensacola. A new Marine Corps lieutenant was being transferred from San Diego to the Marine Aviation Training Support Group here and needed a place to live.

2008 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2008 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.