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First Impressions Count
The casual look has gotten out of hand [see “What Not to Wear” Makeover, page 42, December 2007 issue]. In a recent meeting with my broker, I brought up the subject of [sales associates] who come to the office, do floor time, attend sales meetings and go out on appointments dressed in wrinkled cutoffs, flip-flops, jeans, faded T-shirts, sloppy old sandals and other less-than-professional attire. Subsequently, the broker issued a memo on proper business attire.

As real estate professionals who want to be taken seriously, we need to look and act [the part] at all times. I’ve had sellers ask me “Who was the real estate person?” after a showing. (Obviously, the agent was dressed as casually as the buyer.)

We stress curb appeal to sellers, yet some professionals neglect to realize how they dress is like curb appeal. First impressions count. It usually doesn’t cost any more to dress professionally than casually.
Beverly Bremer
Century 21 Real
Estate Champions

iPhone Tools Limited
When you did the story about the iPhone, you left out the most important piece of information. [See “Two iPhones are Better Than One,” page 14, November 2007 issue.]

While a good gadget, the iPhone doesn’t allow us Central Florida Realtors the ability to search the MLS. Can the MLS Web site be linked with Mac?

I would think that my association would look into the availability of this feature for its members.

Robert Schwartz
Metro Realty Professionals Inc.
Editor’s Note: Unfortunately, not all MLS Web sites can be linked with the Mac. Some private, members-only systems still require Windows/Internet Explorer.

iPhone Not Always an Option
The iPhone would be a great tool for real estate professionals if we didn’t have restrictions on our use of technology.

For example, many boards have an MLS system that requires Internet Explorer. This is frustrating for those of us who prefer other browsers. (Firefox is a very real alternative that many of us prefer and Opera is the standard browser on the Mac and iPhone.)

Dependence on Internet Explorer   prevents me from running the latest open source software (for free). Instead, I must use Windows for a  base of $150 more, and then need to add a firewall and  antivirus in order  to protect the computer. The result is a slower machine that costs $200 or more extra.

The ability to log in to the MLS and show the customer exactly what’s available in real time would be a powerful tool, but the only way to do this is with a wireless card, which is redundant and expensive for iPhone users.

Rob Duncan
Rent New Tampa Inc.

Submit letters to “Editor” via e-mail to, mail to P.O. Box 725025, Orlando FL 32872-5025, or fax to (407) 438-1411.

Letters are edited for space and clarity. Publication of a letter does not constitute an endorsement of the writer’s views by the Florida Association of Realtors®.