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July 2008

Do-It-Yourself Web Sites

It’s not an exaggeration to say that your Web site is the single most important tool in your marketing arsenal. Customers past, present and especially future use it to browse your property listings, learn about you and/or your brokerage, request help and information, and so on.

Also in this issue...

Your Market is Changing. Are You?

Real estate is always changing. The way you sold yesterday might not work today. Here’s how to prosper when everything around you is swirling.

FHA Loan Limits Open Doors

FHA loans are becoming more attractive. Here’s how to market to the people who can be helped with these new loan limits.

What in the World is Amendment 1? Why You Should Care

[For starters, two reasons: tax portability and an increased homestead exemption.] Here’s how to help buyers and sellers benefit from property tax reform.

Get Out of Your Own Way

Our expert shows this broker how to harness her energy and manage her time.

Realtor Advantage

How do you buy a brokerage the smart way?  Back in 2004, after managing my own brokerage for 16 years, I felt like a mountain climber who had just reached the summit.


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2008 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2008 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.



Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at FLRealtor@far.org or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.