Thanks for the Motivation
I’m new to Florida, but not new to the industry. Prior to real estate, I was in technology for 30 years—the last 15 as a senior vice president for a security brokerage firm in New York City. My company occupied the 88th and 89th floors of Two World Trade Center. I was sitting at my desk having a cup of coffee when the first plane hit the North Tower. All the windows surrounding my office were engulfed in flames. Out of 102 people in my office, only 35 of us made it out alive.
After 9/11, I decided to go for my real estate license. I’ve found it difficult to build my business in Florida. But that was yesterday. I had the pleasure of attending the Florida Association of Realtors®’ session on the “12 Proven Techniques to Succeed” at the Martin County Board of Realtors®. It was fantastic, and exactly what I needed.
Today, I have a new CD in my head. I’m staying focused, positive, and I will succeed. I now know I have to get out there, meet people and make calls. Thank you from the bottom of my heart! Stan Mennuto Prudential Florida WCI Realty
Palm City Editor’s Note: To watch the video on Steven David’s 12 techniques for succeeding in today’s market, go to FAR’s member Web site (www.far.org) and click on “Education” on the left side of the home page. Then, click on “Focus on Education,” locate David’s session at the top of the list and then click “Watch the video.” (A PDF featuring the 12 techniques for success is available for download.)
Avoid Copyright Violations
In your April 2008, You Inc. article, “Eat–a–thon Open Houses,” Lori Stephens’ hot dog open house/cook-out idea is a great way to meet neighbors, potential customers and generate leads.
However, she’d better check out federal copyright laws before implementing her “Movies on the Lawn” idea. Even if she bought or rented the movies she plans to show, she will be potentially placing herself at risk of violating copyright law.
The first screen of any DVD or VHS tape clearly states that law strictly prohibits any rebroadcast or taping of the program—whether for monetary compensation or not. You may show movies to guests within your own home, but you may not do so at any public gathering.
Real estate professionals need to err on the side of caution and not show movies at any event they host unless they get written permission from the studio that owns the rights to the film. Rosey Moreno-Jones Foxfire Realty-Farm Division
Editor’s Note: The “Movies on the Lawn” promotional idea addressed in the April 2008, Florida Realtor “You Inc.” article, where a movie will be shown on an inflatable, portable movie screen could constitute copyright infringement (and thus result in liability) if it’s determined that the movie (i.e, the copyrighted work) was shown to a “substantial number of persons outside of a normal circle of a family and its social acquaintances.” To avoid any potential for such liability, you should obtain the motion picture copyright proprietor’s written permission before engaging in this type of promotional idea. Submit letters to “Editor” via e-mail to FLRealtor@far.org, mail to P.O. Box 725025, Orlando FL 32872-5025, or fax to (407) 438-1411.
Letters are edited for space and clarity. Publication of a letter does not constitute an endorsement of the writer’s views by the Florida Association of Realtors®.