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Hire a Designer?

Not much of a do-it-yourselfer? As with bathroom remodeling and faux-finish painting, you can always hire someone to do the work for you. Of course, you’ll pay a premium to bring in a pro, but considering the importance of your Web site in attracting new customers, it’s an investment worth considering.

Jack Tedeschi, president of Logo Master (, a Palm Beach Gardens–based Web-design company, says that a real estate professional or brokerage can expect to spend in the neighborhood of $2,500 for soup-to-nuts site design and an additional monthly fee for hosting—though prices obviously vary depending on the scope and size of the site, he says.

If that seems like a lot, consider what you’re getting in return: “The professional Web designer knows how to optimize photos and graphics so they’ll look good and load fast on your site,” Tedeschi says. “A pro will know how to use Flash animation to make your site more eye catching. And an experienced pro will have good knowledge of search engine optimization, which is extremely beneficial with search engines like Google, Yahoo and MSN.”

Most of all, Tedeschi says, consider how much faster a pro designer can get your project done, and how much time you’ll save by not having to learn Web-editing software. “[Instead], your time is spent developing new listings and closing sales.”