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A Fresh Look at Marketing

It’s time to get back to the basics. (We know you know!) But, the basics need a fresh look. Here are some ideas. At the height of the real estate boom, Paul Labossiere didn’t have to call expired listings, pick up for-sale-by-owner (FSBO) customers, master the art of changing a “no” into a “yes” and continually hit up past customers for new referrals.

Also in this issue...

FREE (or nearly free) Web Service

Take a look at these free (or nearly free) Web services that can help you boost your business.
What has the Web done for you lately? Sure, it’s great for Google searches and property listings, but what about giving your business a boost?

Recruiting Top Sales Associates

It pays to be selective when recruiting sales associates. Here are some tips for finding good sales associates with staying power.

Shots that Sell

Looking for photo editing software that will help you improve your images in print and online? Having trouble getting photos of small areas like bathrooms into your listing? Here are a few recommendations for “picture perfect” marketing photographs.


Our expert shows this part-time sales associate how to set Goals, Objectives, Strategies, Plans and Actions for full-time success.
When you ask most people what they’re going to do when they retire, they smile broadly as they envision countless rounds of golf or days spent lounging with a good book.

How to Get 90% of Your Business From Direct Mail

Here, one sales associate tells how he writes direct mail letters that produce real results.
When, as a new sales associate in 2006, I sent out direct mail to potential customers, my letters looked like everyone else’s—basically, junk mail.

2008 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2008 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.