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Help Sellers Price It Right

The days of looking up neighborhood comps and adding 10 percent are over. In addition, sellers are confused about pricing. Here’s how to help sellers price their homes to sell.

You’ve been smart enough to read the market and change the way you do business, and it’s paying off. You’re getting listing appointments with motivated sellers. But you’re finding that many of them haven’t made the same adjustment to today’s market. They want last year’s prices—and they want them now!

Also in this issue...

Great Software and It's Free

Have you avoided downloading free software because you’re worried about viruses? Then check out these free, no-hassle programs.

5 Now Ideas for Brokers

Enterprising brokers know that with a new market come different opportunities for business success. Brokers with staying power know that as the market changes, so do the opportunities.

Growing the Nest Egg

For an independent contractor, retirement planning can sometimes take a backseat to bills and business expenses. Here’s how to change that. Two decades ago, Mary Ellen zum Felde, a sales associate with John R. Wood Realtors® in Naples, began putting money away for retirement.

Hire for Keeps

Our expert shows this broker how to recruit and retain a motivated sales team. Like many real estate licensees with an entrepreneurial spirit, Sean Kelley found himself yearning to be his own boss. So, in 2005, the Orlando broker opened Kelley Real Estate Group.

How to Target Your Internet Advertising

If you’re trying to market a home by posting a listing on your Web site, good luck. It takes a carefully targeted Internet strategy to attract prospects. Take it from me, without a carefully focused online advertising campaign, only a handful of potential buyers will ever find your Web site.

2008 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2008 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.