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America's Smartest Home Videos

Gwen Scott started doing video open houses two years ago, before many real estate professionals were using the words YouTube and MySpace on a regular basis. A sales associate with Century 21 Ryan Realty Inc. in Panama City, Scott enlisted the help of local video producers Studio 1 MediaWorks, and for about $1,000 per month, they handle the production work, “concept to completion,” for all her home listings.

Also in this issue...

Five Fixes for Contract Dealbusters

A Realtor®’s skill and knowledge base can truly be put to the test when they engage, on behalf of their customers, in contract preparation. Here’s how to avoid potential mistakes.

Talk the Talk

We all have the ability to “touch” people with many different methods of communication. Telephone, e-mail, voice mail, snail mail, fax machine, face to face— the six touch points of communication can make or break your business or personal relationships when communicating with customers or potential customers.

Commercial Hot Spots

Florida’s commercial experts say the industrial sector is expected to lead the state. Find out where else the commercial real estate business is going.

Free Smart Tech Tools

Our experts show a sales associate which tech tools can help him work smarter.

Before Brian Tucker even had a chance to go looking for a company to hire him after passing the real estate exam, a broker who thought his outgoing personality would be “an asset to the team” approached him.

How to Supercharge Your Network

Follow this sales associate’s tips to maximize your networking efforts and create long-term benefits for your real estate career.

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2008 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2008 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.



Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at FLRealtor@far.org or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.