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My Turn
The Value of Designations

“Six years ago I had to do 60 hours of continuing education to maintain my broker’s license, and figured that I could kill two birds with one stone by getting my GRI (Graduate Realtor® Institute) and using those 60 hours to satisfy the broker requirements. Since then, I’ve invested $1,000 to $1,500 a year and countless hours in getting and maintaining designations like the CRV, CRB, CRS, CNHS and e-Pro. From the courses, I’ve learned valuable insights that I’ve been able to pass on to my team at sales meetings.

One CRS course laid out in black and white how to make effective real estate investments, and I’ve used the information with my own clients.

A recent CRB (Certified Estate Brokerage Manager) publication discussed agent retention. I highlighted a few paragraphs from the article, used them in a sales meeting and watched as a couple of light bulbs went on over peoples’ heads.

After six years, I’ve learned that the value in designations comes not from the consumer side, but in networking with other sales associates and in the ongoing education and information that you receive when you participate.

I look at it as a way to advance myself, get advice and learn best practices for directing my clients in reaching their end goals.”

—Vernon Taylor, broker-owner, VET Realty, Tampa