Get Your Money's Worth at Conventions Professional conventions and educational sessions can be prime places to learn, network and earn referral business. So, shake off the shyness and get the most out of the sessions.
Want to get the most out of that real estate convention you’ve been dying to attend? Leave your ego at home and arrive ready to learn from experts in their fields, advises Mike Ferry, founder of the Mike Ferry Organization, a real estate coaching and training organization.
“Everybody wants to be the biggest, the smartest and the fastest,” he says. “If you leave your ego at home, you can learn more.
“I always tell our clients, when they’re coming to a convention, that there are several things they should do,” says Ferry. Here they are: 1. Put together a list of 10 to 12 intelligent questions that you can ask trainers and educators.
“Don’t be afraid to tell those people, ‘I have a list of questions to ask you.’” 2. Plan your attack.
Ferry emphasizes that you should come prepared by knowing what specific information you’re seeking. “Most conventions will have 10 to 15 presenters. [When selecting sessions to attend] look at what the topic is and who the presenter is and ask yourself if that person will give you what you want to know.” 3. Share and share alike.
“Go prepared to share information,” he says. Instead of looking for the top producer to pick his or her brain, go into a meeting and share information. “The more information you give, the more they’ll give back to you,” says Ferry. 4. Check your ego.
“Dress professionally and leave your ego at home,” Ferry counsels. “If you’re an attendee, I think it’s more important to walk in and say, ‘What can I learn?’ than it is to say, ‘What can I teach?’ The whole point of a convention is to help people learn something.”
“I think the biggest mistake people make is they’re too critical of presenters,” Ferry points out. “Most presenters at a convention are not professional speakers, so go with the idea of ‘How can I learn from this person?’ instead of going with the idea of critiquing him or her.”