Your “Green” Magazine
The staff at Florida Realtor magazine strives to be a good steward of the environmental resources the magazine consumes and reduce its impact on the planet.
That's why, for example, the magazine switched to a completely digital page-making and prepress process. It eliminates environmentally unfriendly chemical processes from the photographer's camera to the burning of printing plates for the presses. The magazine's high quality paper, our largest consumable, is made from farm-raised trees and includes as much as 10 percent recycled paper. As new technology becomes available and affordable, the magazine will adopt it, such as our recent switch to ink that’s a blend of soy-based bio-ink and traditional petroleum ink.
The magazine is the Florida Realtors® flagship publication and is the highest-rated member service. However, good environmental stewardship of the magazine not only means practicing clean and efficient manufacturing but also preparing for an alternative future.
To that end, Florida Realtors has made tremendous strides in electronic, paper-free publishing in recent years. The flagship for this new course is this website, which was completely revamped in 2007 to be more accessible and useful to members as a source for information and documents. Also, e-newsletters have replaced faxed newsletters, and Florida Realtors has launched new email newsletters targeted to specific member groups, such as the "Start Smart" e-newsletter for new members.