Tip of the Week—Leadership in times of change Many real estate firms are instituting new programs or making cost-cutting changes to bolster profitability amid a weak market, and it is important that agents support these initiatives. It all starts with a plan. Consider these steps:
- Prior to launching any new strategy, company leaders should make sure that it complements the company culture and has a good chance of winning over agents.
- After soliciting input from management and staff, introduce a small group of agents to the plan, rolling it out to the entire group of agents once the opinions of the test group have been taken into account.
- When introducing the program, leaders should choose a different venue than the one used for regular meetings – a local restaurant or movie theatre, for example – and ensure that décor and music are appropriate for the message that will be presented.
- Once the program is in motion, staff should be put in charge of organizing the follow-up reporting, while management should be made responsible for analyzing the data; leaders should be charged with adjusting the program as necessary.
Source: RISMedia (12/10/07) Harney, Steve
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