Florida goes gray

Census figures show that Florida is home to the biggest concentration of seniors of any state in the country.  Also, the American population age 65 and older is expected to double within the next 25 years.

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Tip of the Week—The We Team

Listen to how you talk about your company and its policy.

If you consistently refer to the brokerage and/or franchise as "they," watch your language. The old words of wisdom, "United we stand, divided we fall" still apply -- not only to governments but also to businesses.

Whether you're talking to clients, colleagues, friends or relatives, use the pronoun "we." It captures and conveys to your clients a team approach to the real estate industry. "They" sounds alien and authoritarian; "we" always sounds like family. Be part of the "we" team. It's a winner.

Source: Joe Klock Sr., “Sales Tips" newsletter