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Hot Topics
Are you a Volvo or a Ferrari?

You’ve heard the old saying, “If you can’t be No. 1 in the category, then invent a new category.” That’s what Jack Trout, president of marketing firm Trout & Partners and a recent speaker at REAL Trends Gathering of Eagles, espouses. “Business has two basic functions: marketing and innovation,” says Trout. “They produce results. The rest are costs.” That’s why he finds it vital for real estate brokers to focus on a differentiation strategy. Here are his suggestions.


Tip of the Week–5 marketing mistakes you can avoid

Are your marketing materials generating the response you want? If not, maybe you’re falling into these common traps.

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