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5 ways brokers can avoid risk/Users/adamp/Desktop/Extra stories/images/GavelCovFinal_small

Reducing risk is an ongoing—but not an overwhelming—task. Check out these five ways to minimize possible dangerous scenarios from your business.


Tip of the Week—The 'We' team

Listen to how you talk about your company and its policy.

If you consistently refer to the brokerage and/or franchise as "they," watch your language. The old words of wisdom, "United we stand, divided we fall" still apply -- not only to governments but also to businesses.

Whether you're talking to clients, colleagues, friends or relatives, use the pronoun "we." It captures and conveys to your clients a team approach to the real estate industry. "They" sounds alien and authoritarian; "we" always sounds like family. Be part of the "we" team. It's a winner.

Source: Joe Klock Sr., “Sales Tips" newsletter