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5 ways brokers can avoid risk/Users/adamp/Desktop/Extra stories/images/GavelCovFinal_small

Reducing risk is an ongoing—but not an overwhelming—task. Check out these five ways to minimize possible dangerous scenarios from your business.


Tip of the Week—Target your text-messaging audience

Personalized, rather than generic, communications are the most effective follow-up technique to direct-mail marketing advertisements. But how do you connect, and with whom? Text messaging, for instance, is the most desired follow-up method for men ages 18 to 24. By contrast, only 5 percent of women in the same age bracket prefer text-messaging marketing follow-ups.
   
SOURCE:  Camilla McLaughlin for REALTOR® Magazine Online, according to Vertis Communication’s annual Consumer Focus Direct Mail study.