Q: I see my competition offering “New Agent Nights” as a recruiting tool. Should I do the same?
A: Since most brokers use the “New Agent Night” strategy, you might have better luck offering education seminars — on topics such as “10 Strategies for Successfully Listing Homes” or “How to Create a Solid Business Plan for Success” — targeted at associates who are newly licensed or still in real estate school.
This allows associates to come in knowing that they will spend three hours learning something new without being hustled into working for your firm. The seminar allows you to weed out attendees who aren’t as serious as you like, and you can hone in on those who ask intelligent questions and seem genuinely committed to a successful real estate career.
Meet the expert:
David Fletcher, president of Agents Boot Camp Inc., an Orlando-based real estate training firm that serves brokerages around the country.
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Ask the Expert
Q: I need a more effective recruiting system and a way to get the word out to associates whose work backgrounds include the willingness to work hard, learn the business and put in 40- to 60-hour weeks to get going. How can I find these go-getters?
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