Q: I see my competition offering “New Agent Nights” as a recruiting tool. Should I do the same?
A: Since most brokers use the “New Agent Night” strategy, you might have better luck offering education seminars — on topics such as “10 Strategies for Successfully Listing Homes” or “How to Create a Solid Business Plan for Success” — targeted at associates who are newly licensed or still in real estate school.
This allows associates to come in knowing that they will spend three hours learning something new without being hustled into working for your firm. The seminar allows you to weed out attendees who aren’t as serious as you like, and you can hone in on those who ask intelligent questions and seem genuinely committed to a successful real estate career.
Meet the expert:
David Fletcher, president of Agents Boot Camp Inc., an Orlando-based real estate training firm that serves brokerages around the country.
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Ask the Expert
Q: How do you make your business stand out from the competition? Prospects have many choices -- how do they know that you’re the expert that they can count on?
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