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Hot Topics
Help them buy a house
Help employers help you

An employer-assisted housing (EAH) benefit plan could include homebuying workshops, one-on-one housing counseling led by Realtors®, and company-backed financial incentives. NAR will provide assistance, at no cost, to employers who want a customized EAH plan. NAR says that the "Home From Work" campaign helps position Realtors as community leaders who work hard to ensure their cities and towns have an adequate housing supply, both in the rental and the homeownership markets.

"The Home From Work campaign has the potential to change the way employers think about employer-assisted benefits," says NAR President Thomas M. Stevens. "No longer will EAH be viewed as an expense associated with hiring a new employee, but rather as an investment in the employee and the future of their company."

More information about the “Home From Work” campaign and NAR's Housing Opportunity Program is available at www.realtor.org/housopp.nsf.
Tip of the Week—Target your text-messaging audience

Personalized, rather than generic, communications are the most effective follow-up technique to direct-mail marketing advertisements. But how do you connect, and with whom? Text messaging, for instance, is the most desired follow-up method for men ages 18 to 24. By contrast, only 5 percent of women in the same age bracket prefer text-messaging marketing follow-ups.
   
SOURCE:  Camilla McLaughlin for REALTOR® Magazine Online, according to Vertis Communication’s annual Consumer Focus Direct Mail study.