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Energy efficiency gets the 'green' light
Energy efficiency gets the 'green' light

The NAHB is urging builders to use more products and technologies designed to lower electric, gas, and water consumption and slash costs.  Builders are responding by using innovative products such as photovoltaic roof shingles, which use solar energy; geothermal heat pumps; energy-efficient windows, which block excessive sunlight and prevent air from leaking in or out of a structure; and Energy Star-rated appliances.  NAHB President David Pressly says, "The green market is growing by leaps and bounds.  And as the market expands, we will see prices come down, making energy-efficient choices much more accessible."
Tip of the Week—Target your text-messaging audience

Personalized, rather than generic, communications are the most effective follow-up technique to direct-mail marketing advertisements. But how do you connect, and with whom? Text messaging, for instance, is the most desired follow-up method for men ages 18 to 24. By contrast, only 5 percent of women in the same age bracket prefer text-messaging marketing follow-ups.
   
SOURCE:  Camilla McLaughlin for REALTOR® Magazine Online, according to Vertis Communication’s annual Consumer Focus Direct Mail study.