Tip of the Week—Target your text-messaging audience
Personalized, rather than generic, communications are the most effective follow-up technique to direct-mail marketing advertisements. But how do you connect, and with whom? Text messaging, for instance, is the most desired follow-up method for men ages 18 to 24. By contrast, only 5 percent of women in the same age bracket prefer text-messaging marketing follow-ups.
SOURCE: Camilla McLaughlin for REALTOR® Magazine Online, according to Vertis Communication’s annual Consumer Focus Direct Mail study.