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Hot Topics
universal plans
Buzzword for boomers: Universal design

Universal design integrates construction and design features that work for all the people living in a home – young or elderly, healthy or disabled. What makes a home "universal"?

Tip of the Week—The 'We' team

Listen to how you talk about your company and its policy.

If you consistently refer to the brokerage and/or franchise as "they," watch your language. The old words of wisdom, "United we stand, divided we fall" still apply -- not only to governments but also to businesses.

Whether you're talking to clients, colleagues, friends or relatives, use the pronoun "we." It captures and conveys to your clients a team approach to the real estate industry. "They" sounds alien and authoritarian; "we" always sounds like family. Be part of the "we" team. It's a winner.

Source: Joe Klock Sr., “Sales Tips" newsletter