Tip of the Week—The 'We' team
Listen to how you talk about your company and its policy.
If you consistently refer to the brokerage and/or franchise as "they," watch your language. The old words of wisdom, "United we stand, divided we fall" still apply -- not only to governments but also to businesses.
Whether you're talking to clients, colleagues, friends or relatives, use the pronoun "we." It captures and conveys to your clients a team approach to the real estate industry. "They" sounds alien and authoritarian; "we" always sounds like family. Be part of the "we" team. It's a winner.
Source: Joe Klock Sr., “Sales Tips" newsletter