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Think you've got what it takes to run your own company? Create a statewide support network. Join the Florida Realtors Community Forum discussion board. Learn and network with the pros.

Tip of the Week—Leadership in times of change 

Many real estate firms are instituting new programs or making cost-cutting changes to bolster profitability amid a weak market, and it is important that agents support these initiatives. It all starts with a plan. Consider these steps:

  • Prior to launching any new strategy, company leaders should make sure that it complements the company culture and has a good chance of winning over agents.
  • After soliciting input from management and staff, introduce a small group of agents to the plan, rolling it out to the entire group of agents once the opinions of the test group have been taken into account.
  • When introducing the program, leaders should choose a different venue than the one used for regular meetings – a local restaurant or movie theatre, for example – and ensure that décor and music are appropriate for the message that will be presented.
  • Once the program is in motion, staff should be put in charge of organizing the follow-up reporting, while management should be made responsible for analyzing the data; leaders should be charged with adjusting the program as necessary.
Source: RISMedia (12/10/07) Harney, Steve 
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