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Head-to-head competition?
Stand up to the competition

Ready to go head-to-head with the top producers in your market? Getting there requires a solid marketing plan, innovative branding tactics and effective promotional strategies.



Tip of the Week—Target your text-messaging audience

Personalized, rather than generic, communications are the most effective follow-up technique to direct-mail marketing advertisements. But how do you connect, and with whom? Text messaging, for instance, is the most desired follow-up method for men ages 18 to 24. By contrast, only 5 percent of women in the same age bracket prefer text-messaging marketing follow-ups.
   
SOURCE:  Camilla McLaughlin for REALTOR® Magazine Online, according to Vertis Communication’s annual Consumer Focus Direct Mail study.