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Congratulations! You're a Realtor®

You’re new to a career in real estate, yet you’ve already accomplished an important goal. You’ve distinguished yourself as a Realtor.

Much of your first year will be spent developing strategies to distinguish yourself in a niche market or as a location expert.

You’ll also be building a list of potential customers and referrals. You’ll need business connections, mentors, and products and services to help build that base.   

As a Realtor, you already have a built-in network! You are automatically a member of the National Association of Realtors (NAR) – the largest professional association in the nation, with more than 1 million members. You also now have membership in your local and state associations.  You have access to members-only benefits, events and proprietary listing services through Realtor associations.  

That members-only pipeline includes opportunities for continued education, free legal and technical assistance, and an established member base. Local, statewide and national conferences expand your network even more. As most successful Realtors will tell you, “It’s what you know and who you know.”     

As a Realtor, you also subscribe to a Realtor Code of Ethics, consisting of 17 articles governing the standards of practice. Homebuyers and sellers who understand this distinction expect honesty, integrity and a high level of service from you – again setting you apart from the crowd. According to NAR, more than three out of four consumers would choose a Realtor to buy or sell a home rather than a real estate licensee who is not a Realtor.

You also have the right to use the Realtor registered trademark in your business and advertising efforts. And only Realtors can wear the insignia lapel pin that’s known worldwide as a sign of professionalism, knowledge and service.

Renee and Jason Coley
Rookie Spotlight

Teamwork and technology: A winning combination 

When faced with a difficult market, many Realtors® must find new ways of getting customers. Jason and Renee Coley, relative newcomers to the business, have decided that a combination of high tech and old-fashioned attitude work bests for them: It’s back to basics for them. No more order taking. Use the Internet.

Hot Topics
"Start Smart" e-newsletter - Just for rookies

Florida Realtors produces the "Start Smart" e-newsletter twice a month for Realtors in their first year of business. Use this resource to get up to speed fast. If you are not receiving this valuable business tool, get more information here.

‘I Like
Being a Realtor’ 


Florida Realtors take great pride in the difference they make in people’s lives. Here’s Realtor Bill Dryburgh with a couple reasons why.


Take 5 Video Series

Take your business to the next level in five minutes! These short information-packed videos feature Realtors and industry experts sharing timely business and marketing strategies.