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Outstanding Design Winner National Association of REALTORS
Outstanding Design Winner National Association of REALTORS®

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Balance market fears with a reality check/Users/adamp/Desktop/market


Real estate author Richard Courtney hears these questions often: How do you deal with consumers who are concerned about the housing market? And how do you convince them that what they’re hearing in the media may not be a reality in their local market?

‘I Like
Being a Realtor®’ 

Florida Realtors® take great pride in the difference they make in people’s lives. Here’s Realtor® Bill Dryburgh with a couple reasons why.


Tip of the Week–Newsletters pay off    

Realtor® Victoria Zapantis spends about $400 per issue for a bimonthly newsletter. The results of her efforts: In nine out of 10 appointments, the prospect has the newsletter in hand or comments on it.

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Ask the Expert

Q: “I’m competing with people who can afford slick brochures that cater to higher-end buyers. And newspaper ads don’t generate many leads compared to the cost of running the ads. I’m trying to come up with a consistent way of marketing every month to 2,000 properties.”

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