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Outstanding Design Winner National Association of REALTORS
Outstanding Design Winner National Association of REALTORS®

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Balance market fears with a reality check

I refer them to David Lereah’s book “All Real Estate is Local.” For the first time in the nation’s history, there are markets with 180 degrees difference. Rates are low, job growth is rising, the stock market is sound, yet some markets are down and others very stable. I rely on statistics provided through the local associations for data to help guide buyers through their concerns.

SOURCE: REALTOR® magazine Online, April 2007
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Q: “I’m competing with people who can afford slick brochures that cater to higher-end buyers. And newspaper ads don’t generate many leads compared to the cost of running the ads. I’m trying to come up with a consistent way of marketing every month to 2,000 properties.”

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