Direct mail, targeted listings hit the mark
John Tsiskakis is a good-looking, well-educated, youthful and successful real estate agent, and it would be easy to feel envious were it not for the fact that, in the words of Bill Coffey, "He's a fine young man, a really nice young man."
And while there are certainly many nice young men in the business, Coffey, office manager of the Coldwell Banker Naples 5th Avenue office, thinks that Tsiskakis has a special edge on the competition.
"John learned from the beginning that the secret in this business – if it is a secret, sometimes it seems to be – is listings. You have to have inventory. He went out and talked to builders who may have needed help selling units … the biggest one he got he sold himself, about $6 million. And that was just at the start."
Tsiskakis graduated from the University Of Massachusetts, Amherst, with a degree in economics and hit the ground running. "I got my license right out of college two years ago," he said. "My father was in real estate for years, not selling, but investing, in New York, so I've always been exposed to the business and always been interested. I was pretty lucky to get the opportunities I did."
Tsiskakis grew up in the area and focuses on a list he's developed of single-family houses in the surrounding community of about 3300 homes.
"I send direct mailings to them once a month, information about closings, active sales, things that are available." His information pieces are designed around existing company templates. Relying on the personal touch, Tsiskakis says he gets more business through direct mail than from Internet listings. But that doesn't stop him from having, and using, a web presence. He designs custom Web sites for his larger listings, such as the one for a home called The Abriana (www.theabriana.com), complete with floor plans and area information. John commissions a professional photographer to add stunning interior shots to the sites.
"He has very good presentations," Coffey said, "and he does a good job researching. He comes across as very mature, I think people trust him, they believe what he says." His ability to obtain people's trust has placed him in Coldwell Banker's International President¹s Circle. He also won a Rookie of the Year award in his first year in the business. This year he received Coldwell's Five Star Award, given to the top 5 percent agents as determined by a survey of homebuyers.
Coffey gives credit to John's familiarity with the area. "John's folks live in Naples," he said, "and it helps when you're sold on a community. It's easier to sell what you really believe in. I plan to hang on to him."
Tsiskakis has similar ideas. "What's in my future? I plan to keep rockin'."