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 New for You
It’s a great time to buy Florida real estate. Inventory is plentiful, mortgage rates remain at historic lows and home prices are lower than other U.S. coastal locations. To help you get out the good word, we’ve compiled positive market stats, sound business advice from veteran Realtors and other timely info to help you thrive in this changing market. Start spreading the news: It’s a Great Time To Buy Florida real estate.
 Sell Yourself
A Direct Hit
Now’s the time to start making a name for yourself. An effective marketing plan doesn’t have to break the bank. Greg Herder, of Hobbs Herder Advertising in Newport Beach, Calif., has developed a five-month direct mail program for real estate salespersons with small budgets who need to get leads quickly. Once you define your target market and unique selling proposition, you’re on the way toward creating a dynamic four-color mailer can stand the test of time. more...
Manage Your Business
What now, coach?
You want your business to get off to the right start but you don’t know what you
don’t know. Consider hiring a business coach. Five Realtors who made the investment take you through the paces of designing a program that delivers maximum return at minimum cost. Did you just start selling real estate a month or two ago? Consider working with a top producer from your firm to learn winning techniques and the market simultaneously. Got a bit more experience under your belt? It may be time to invest in a professional coach to take your sales to the next level. more...
Success Stories
Do you have what it takes to succeed?
To Tampa Realtor Jason Brody, real estate sales is a contact sport. Every day, Brody reaches 75 to 100 prospects through letters, phone calls and emails. He follows up with what he calls a “warm call,” letting the sellers know he will do everything possible to see their home. He approaches FSBOs with the same can-do attitude. It’s no wonder, then, Brody secured six listings during his first five months in business and generated $500,000 in sales. We compiled Brody’s story and those of other new associates who have gotten their careers off to a terrific start through creative marketing and old-fashioned persistence. more...
 Learn to Earn
Mortgage Financing A Through Z
Subprime mortgages may be making headlines but there are plenty of buyers with good credit who will turn to you for advice on mortgage products and lenders. Your membership with the Florida Association of Realtors gives you access to cutting-edge continuing education courses, including Fundamentals of Mortgage Finance. This nine-course program provides a comprehensive overview of short- and long-term loan packages, credit scoring, reverse mortgages and other popular mortgage options. more...
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It’s the law
Now that you’ve been in business for a few months, do you feel like you’ve got a pretty good command on the legal ins and outs to real estate transactions? We didn’t think so. Good news, though. As a member of the Florida Association of Realtors, you have access so some of the sharpest legal minds in the business via FAR’s Legal Hotline. It’s a free member service, save the phone charges to call 407.438.1409. FAR attorneys field hundreds of questions every month about real estate license law, real property issues and legal interpretations of the FAR and FAR/BAR standard business forms and make the call.
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Great American Realtor Days •
March 25 & 26, 2008
It’s never too early in your career to get involved in shaping the laws that govern real estate licensees. Plan now to be part of Great American Realtor Days, March 25 and 26, 2008 in Tallahassee. Check if your local board/association will be providing bus transportation to Tallahassee. Once there, you’ll be briefed on the Realtors’ viewpoints concerning property tax reform, property insurance, industry regulation and other hot topics before going to the “hill” to meet your local legislators. On Tuesday, wind down with more than 1,000 of your peers at the Adam Street Block Party — a must-attend event. more...
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When attempting to secure a listing, you shall not deliberately mislead the owner as to market value. (NAR Code of Ethics & Standards of Practice 1-3). more...
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