 Sell Yourself
Know the numbers!
Today’s buyers are looking closely at ownership costs as well as their desired lifestyle. That means knowing how to determine the important numbers for your clients, such as estimating monthly mortgage payments, insurance premiums and property taxes (PITI). “Take 1 percent of the mortgage amount and then subtract $100 or $200 for every $100,000 borrowed,” says Grant W. Simon, a mortgage broker and top-rated FAR instructor. For more of Grant’s tips on becoming a “numbers expert” — and how to identify the Top 5 home values in your market — read his Florida Realtor article.
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 Manage Your Business
Go wireless in your office
Why be tied down by a cable in your home office, when you can go wireless? Boost your personal productivity by adding a wireless router to your DSL, cable or dial-up modem service. Then, you can conduct business anywhere in your home or outside on the patio or deck. For an overall look at the options — including pricing and stores —just click here.
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 Success Stories
Rookie Spotlight: $60 million in sales
Three years after he was laid off from his job, Wayne Furlong became a multi-million dollar producer with more than $60 million in sales. How? “Talking to industry veterans to find out what they dislike doing and then doing those exact tasks was my modus operandi: Holding open houses and selling vacant lots topped the list,” says Furlong. Learn more outside-the-box ideas from this “rookie”. |
 Learn to Earn
Effective marketing
In order to be successful in real estate, you have to market your services. That means understanding today’s advertising and promotional tools and developing an effective plan. FAR’s “Effective Marketing” Continuing Education (CE) course will help you develop those marketing skills — such as how to launch a direct mail campaign — and shift your career into a higher gear! This CE counts toward your post licensing education. Download the catalog here.
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