IDX gives brokers an unparalleled opportunity to promote your company to the public in a very powerful way. Participating in IDX doesn't have to deplete your entire marketing budget.

That's because FAR has four different IDX solutions for brokers and they're all free.

1. Free company Web pages: You choose a design from among several templates. You customize the templates to suit your marketing goals. FAR works with your MLS to obtain regular data feeds of all MLS listings.

2. Free company Web page using your URL. If you have a registered domain name but no Web site, FAR will host the URL and you create your own page selecting from the choices outlined above. If the MLS and broker allow, an associate may also have an IDX Web site.

3. Free “frameable” listings. This option is well-suited to brokerages that have a Web site and simply want all MLS listings to appear in a certain area on their site.

4. Free data download. A time-saving option for all brokers, particularly those who operate in multiple markets and have well-developed Web sites. We offer data downloads from multiple markets in a uniform data format.

FAR gives brokers the ability to decide how and where their listings will be displayed. Do you want property addresses to appear with your listings? Do you want to display listings outside the MLS? When your listings appear on other broker's Web sites, do you want to include your listing remarks? How about square footage of the property?

Once your MLS accepts the FAR IDX Service, you only have to go to your personal profile page and make a few decisions about how the listings will be presented -- both on your company Web page and on your competitors' page.

Accessing your company Web page
To access your company Web page, click on My Membership at the top of the screen. Select To Company Profileon the left side panel. Type in your company password. Select the IDX button on the left to access your IDX configuration page. Scroll down the page to view these options: