Do's and don’ts of the Do-Not-Call law Be careful when you call FSBOs. You could ring up an $11,000 penalty instead of a listing. By June 2006, more than 125 million telephone numbers were listed on the Do Not Call Registry administered by the Federal Trade Commission (FTC).
Do - Sign up for the registry through the fully automated and secure Web site at the FTC (See Quick Links) and download do-not-call telephone numbers.
- Update your data through the same Web site at least every 31 days.
- Call FSBOs to show property. It’s OK as long as long as you only discuss the potential sale of the property to specific buyers you represent.
- Keep records and an archive of downloads to prove that you checked for a number within 31 days of your last update.
Don’t - Forget to pay the fee to access the do-not-call list. You must be up to date on fees as well as the list.
- Call FSBOs to obtain listings if the phone number appears on the Do Not Call Registry.
- Call back, even though a prospect has not registered his or her phone number on the FTC list. If you’re told not to call again, the law requires you to add the number to an in-house do not call list, date the entry and check all phone numbers you intend to cold-call against the list.
© 2009 Florida Realtors®