NEW YORK – Nov. 28, 2012 – The period between Thanksgiving and Christmas can be a challenging time for real estate agents, as families focus their attention on traveling, entertaining and other family activities. But that doesn’t mean property deals grind to halt.

It’s a great time to reconnect with past clients and subtly suggest referrals. Sending out newsletters or holiday greeting cards, e-mailing clients and emphasizing the great deals are all good ways to keep homebuyers and sellers engaged during the holiday season.

Prospective buyers and sellers who may have a sliver of time here and there need to know that their agent is available to them. It’s important, therefore, to emphasize that even if a phone call is not answered at once, text and e-mail are other options of reaching out and any communication will receive a prompt response.

It also benefits practitioners to show some flexibility during the holidays in terms of where, when and under what circumstances a client can meet with them. If that means they must bring along a young child, for instance, the agent may want to have an assistant baby-sit as a courtesy.

Source: “Sell During the Holiday Season” Realty Times (11/21/12)

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