SEATTLE – Dec. 10, 2012 – The Open Home Pro app began as an iPad application that allowed Realtors to collect information from potential buyers at open houses. This week, it’s launching a new app for the iPhone not meant for open houses, but for posting new listings online in a matter of minutes. Similar apps by other companies will certainly follow.

The app takes advantage of the iPhone’s built-in camera and ability to take high-resolution photos that help flesh out a home listing’s details. After entering standard info such as address and price, agents can immediately share the listing on Facebook, send it out as a pre-formatted HTML e-mail, and even post it to Craigslist.

Open Home Pro founder Andrew Machado says the plan is to eventually work with third parties such as Zillow and/or Trulia to immediately post listings directly to other services. Before then, Machado says the new iPhone app is the quickest way to post listings and their accompanying photos on the Internet.

“It’s just that (Realtors) can’t upload them to their local MLSs (multiple listing services) because that technology was built 15 years ago,” says Machado.

Source: TechCrunch (12/06/12) Perez, Sarah

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