NEW YORK – Feb. 8, 2013 – Speakers at Agent Reboot in New York City discussed the ways real estate marketing has been encumbered by technology. Consumers are now bombarded with online advertisements through social media and other Internet sites – and many now simply ignore it.

With more people using email filters, caller ID, “do not call” lists and ignoring direct mail, agents need to focus more on “word of mouth” or trust marketing to get their messages heard. Social and brand recommendations are extremely important.

“The difference between success and failure comes down to one word: excellence,” says Matthew Shadbolt of The Corcoran Group. “Anything less means obscurity for you and your business.”

He says agents should connect with prospects and foster strong, long-term connections through storytelling that focuses on what if feels like to own a home and selling a particular lifestyle.

Jim Marks of Virtual Results says agents need only engage with their existing sphere of influence if they want to eventually double their sphere. Current contacts are more likely to spread the word and bring agents more business.

Topics: Inman News (02/07/13) Ross, Bernice

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