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Free Craigslist ads? They’re now more challenging


 

SAN FRANCISCO – Nov. 12, 2013 – It’s hard to complain about Craigslist if you pay nothing to use it. However, the free online classified ad website seems to have changed one policy that now makes it more challenging to connect buyers with sellers.

In the past, visitors could read an ad for a home and, if posted by the seller, click on a link and get transferred to another website for more information. In addition, photos could be embedded with a link that would whisk viewers to a separate website.

However, that practice seems to have ended. Posters may still include a URL in the copy, but it’s a text version of the URL. For a visitor to go directly to the listing, they would have to copy-and-paste that URL into a new window.

While some home shoppers should quickly pick up on the new system, a few won’t. And any advertising system that makes it more difficult for a homebuyer to see a listing, even if it’s free advertising, makes it less desirable for agents trying to sell property.

As a closely held company, Craigslist hasn’t announced a reason for the change, or whether it’s temporary; but speculators think the massive website may bring the live URL links back only for those sellers willing to pay for their use.

© 2013 Florida Realtors®

Related Topics: Marketing