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Real estate brokers write letters to find sellers


CHARLOTTE, N.C. – Nov. 19, 2013 – Real estate agents and brokers with a lean supply of homes for sale increasingly are sending messages to homeowners to entice them to sell.

Some contact an entire neighborhood and tell homeowners that they could find a buyer if they had any interesting in selling, while other agents target specific houses or streets that have grabbed a buyer’s attention.

Some brokers are even knocking on doors instead of sending letters; but regardless of which method they use, the trend of contacting owners who have not yet put their homes on the market emphasizes the fact that sellers are now in the driver’s seat in some areas.

“It’s a smart tactic,” says Allen Tate Cos. President Pat Riley, “because it serves their buyers’ interests well; and for the seller, it lets them know that there is a client out there.”

However, the tactic takes time. Agents may have to canvas dozens of homeowners before they find one interested in selling – and some owners are interested but still underwater and waiting for prices to rise higher.

Source: Charlotte Observer (NC) (11/15/13) Roberts, Deon

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Related Topics: Marketing