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Real estate photography 101: Use a good camera


 

HOUSTON – Dec. 4, 2013 – Since most house-hunters (92%) comb cyberspace during their search, memorable listing photos have become a crucial ingredient in real estate listings. A report by online property firm Redfin concludes that photo quality influences both how fast a home moves off the market and what price it commands.

A professional camera is the first step in snapping good property photos. According to the Redfin analysis, listings in the $200,000-$1 million range photographed with DSLR (digital single-lens reflex) cameras fetch $3,400 to $11,200 more than their asking prices.

And no matter the list price, homes advertised with DSLR images are more likely to sell within six months than those marketed with common point-and-shoot photos.

Source: Houston Chronicle (12/03/13) Sarnoff, Nancy

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Related Topics: Marketing