SAN FRANCISCO – Jan. 20, 2014 – Real estate e-newsletters can help agents keep in touch with prospects and past clients, build loyal relationships and keep their name on the tongue of every recipient.
An email newsletter should provide information that readers consider valuable, on topics from affordable remodeling projects to enhancing curb appeal, with a focus on building trust and credibility – not advertising.
A newsletter should grab readers’ attention with eye-catching images and a professional-looking layout, as well as include calls to action, such as asking them to contact the agent for a free home value consultation or visit the agent’s website to watch a video.
Moreover, the newsletter should have a conversational tone that reflects the agent’s personality. After reading a few newsletters, a recipient should feel a bit as if they know the agent and comfortable to call if they have property to buy or sell.
E-newsletters should also arrive regularly – ideally sent on a monthly basis – and agents strapped for time should look for a real estate contact management system that takes care of the design and writing for them.
Source: Inman News (12/20/13) Collis, Matthew
© Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688