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Virtual curb appeal as important as the real thing


ONTARIO, Canada – Jan. 22, 2014 – As more buyers search for homes online, Realtors need to pay close attention to virtual curb appeal. The reasoning is the same as it is with actual curb appeal: First impressions count heavily.

Some agents are using videos to showcase their listings and create first-impression curb appeal.

“Video allows the viewer to really ‘connect,’ whether that is with the community, the home or you,” says Michael Thorne of Re/Max Little Oak Realty Langley in British Columbia. “Pictures can be enough, but our team isn’t looking to do what’s ‘enough’ for our clients.”

“Listings sell faster and for more money when showcased online for mobility and accessibility,” adds Colleen DePodesta of Re/Max Garden City Realty in Ontario.

To create virtual curb appeal, home stager Jennifer Campbell of Set Your Stage recommends that Realtors ensure the home is clean and tidy, think like a photographer when it comes to camera angles and lighting, create focal points in core rooms, highlight views and other key features, and create an inviting atmosphere that complements the potential buyer’s desired lifestyle.

Source: REM (01/20/2014) Welch, Toby

Related Topics: Marketing