Forbes.com recently highlighted three leading trends in design for this year. While potential clients might not think about style as they focus on substance, frequent Internet users become website experts and start to expect similar functions as they travel from site to site. A website that looks and operates like an antiquated 2010 site could subtly imply a lack of commitment to website marketing.
1. Responsive design: A website should be optimized for multiple screens – smartphones, tablets and desktops. By using responsive design, a website can be seamlessly enjoyed in any format. It’s quickly becoming a standard and can even affect Google rankings if a website doesn’t use it, according to Forbes.com.
2. Simple design: The best web design practices allow visitors to easily get what they need without complications. This includes powerful images, meaningful content and purposeful navigation. A web team using this approach will likely do tests to make sure it’s user-friendly.
3. Storytelling design: When it comes to content, stories should be told through concise, compelling copy supported by strong images as users scroll down a page – an approach that allows users to discover a person or company as they read.
Forbes.com suggests saying this to the people developing a website: “I want new visitors to be able to move down from the top of the page to the bottom in 30 seconds and have a crystal-clear idea of who we are and what we do. And for repeat visitors, I want them to easily identify where to go to make a purchase, or visit our blog, virtually without having to look.”
Source: “Top Web Designs in 2014,” Forbes.com (Feb. 10, 2014)
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