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Marketing tip: Don’t reuse content – repurpose it


SAN FRANCISCO – Feb. 18, 2014 – Real estate agents can save time by repurposing content they’ve already created, which involves freshening up the material and changing the format.

There are a number of things they can do, for example, with six pages of content from their websites – such as create a Pinterest board, a Flick album or a video slideshow using images from their website. They could write a “best of” blog post, use the information on their websites to create PowerPoint or other presentations, or upload their presentations on to boost SEO.

Those six website pages also could be transformed into a booklet they hand out at open houses or an e-book distributed to registered site users. They can write press releases about new listings and link to existing content; blog about any of the topics on their websites; tweet their existing content or share it on Facebook, LinkedIn or Google Plus.

They can add new photos to website pages and even create webinars, podcasts, interviews and infographics, among other things.

Source: Inman News (12/04/13) James, Marci

© Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688

Related Topics: Marketing