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Agents have love-hate relationship with Internet


DENVER – Feb. 24, 2014 – In a panel discussion hosted by the Denver Metro Association of Realtors last week, REAL Trends CEO Steve Murray told representatives from the major online home listing sites –, and – that agents are about equally divided: Some hate them and some appreciate the exposure for the sellers’ listings.

Murray said that only 7 percent of Realtors consider the Internet a major source of business – despite the fact that 98 percent of buyers use the Internet to find homes.

The panel discussed agents’ top fears about the online listings services. At the top of the list is a fear that online listings websites, such as Zillow and Trulia, will one day connect buyers and sellers but cut out the middleman – Realtors.

Also, however, agents agreed that a current problem is stale information on the major listings websites. Almost every attendee agreed that they’d had to tell at least one buyer that a home they found intriguing had already been sold, even though it was still listed online.

Representatives of Trulia and Zillow explained that they must rely on agents to keep their information updated – that the listings would be more accurate if they would get “an equal interface with the multiple listing service sites,” according to Trulia’s Alon Chaver.

A third fear, Murray said, is agent ratings. Some Realtors envision a day when buyers and sellers will shop for a Realtor online, and pick one the same way they rely on reviews for household goods that appear on

Source: Denver Post (02/20/14) Svaldi, Aldo

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