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6 easy video techniques using a smartphone


NEW YORK – June 11, 2014 – Video, a powerful and effective marketing tool for realty professionals, need not be overly complicated. There are at least half a dozen video techniques that can be used quickly and easily via smartphone, including photo and video slideshows and virtual walk-throughs of homes that can posted on social media.

Testimonials from clients are another fast function of smartphone video. Agents should simply ask what customers enjoyed most about working them and, with their permission, record the responses. The result is a video that can be shared on YouTube, Vimeo and email marketing materials. It can also be embedded into buyer and seller presentations.

In multiple-bid scenarios, realty pros also can use a smartphone to help boost their buyers' chances of landing the home. A brief video – less than a minute – of the potential buyers can be shown during bid presentation, and they can talk directly to the sellers to explain what they love about the home and why they want to live there.

Additionally, real estate agents can use video recorded on their smartphones to provide instant responses to phone calls and emails that they cannot give immediate attention.

They also can forward customized video messages to express thanks to open house visitors, other agents that have shown their listings, and sellers that allowed their homes to be previewed.

Source: Better Homes and Gardens Real Estate Blog (04/24/2014) Utter, Karlton

© Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688


Related Topics: Marketing