You lose every third client to another Realtor. Why?
ORLANDO, Fla. – June 30, 2014 – What do clients really think about Realtors? Agents and brokers can talk directly to their clients, though they may not always respond with brutal honesty.
But Realtors can't talk to their non-clients at all – the people who considered that Realtor's services but went with someone else instead. Why, for example, does a home seller sit through a presentation but give his listing to a different agent?
It's even harder for brokers and agents to find out if their ads work, or if they're making a name for themselves in their market niche.
A new type of panel, "Hear It Direct," pulls together a pool of actual homebuyers who tell Realtors what works – and more importantly, what doesn't work – when they're ready to buy or sell a house. Two will be held in Orlando this summer:
″ Friday, July 11, at the Renaissance Airport Hotel in Orlando ($49 registration until July 7)
″ Friday, Aug. 15, during the 2014 Florida Realtors Conference & Trade Expo in Orlando. This "Hear It Direct" features a panel of Generation Y buyers and sellers.
"Aha" insights from earlier "Hear It Direct" panels
Gen Y panel
© 2014 Florida Realtors®