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How to write a love letter to a house


WASHINGTON – Aug. 21, 2014 – When competition heats up for a listing, prospective buyers can try to win over sellers by writing a personal letter. Through the letter, the buyers can introduce themselves, tell sellers what they love about the property and explain why they want to live there.

Real estate professionals say successful letters often stress the buyer's connection to the community. They may include a description of their family or their plans to start one, and appreciation of the home's history.

"You're reaching out to the seller emotionally," says Tarpley Long, who was swayed by a couple's letter to sell her District of Columbia home to them.

On the other hand, experts advise would-be buyers to avoid mentioning the things they dislike about the home and focus instead only on its most compelling characteristics. They also should stay away from price discussions and allow their real estate agent to broach the subject with the seller.

Additionally, Washington Fine Properties agent Nathan Guggenheim says house-hunters should pitch themselves in a letter only "if you're genuine, and if you're communicating your truthful intentions for the home."

Lauding a property in print, winning the bid and then rebuilding a multifamily structure in its place, for example, can be viewed as a huge betrayal to the seller.

Source: Washington Post (08/20/14) Marlowe, Beth

© Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688


Related Topics: Buyer services