Realtor.com agreement boosts rental market share
CHICAGO – Jan. 5, 2016 – Realtor.com®'s oversight company, Move Inc., announced an agreement with rental startup Cozy last month. Cozy, a provider of property management software, will add new rental listings content to Move Inc. companies to make the rental process easier for renters and property managers.
The agreement will allow more than 40,000 property managers on Cozy's platform to publish listings on Move websites, including Doorsteps.com and realtor.com. The announcement follows on the heels of Move's agreement with Apartments.com to add exclusive listings from apartment communities of 50 units and above.
Move's agreement with Cozy will also leverage the company's industry rental transaction management technology, which includes third party processing of background and credit checks.
"The resulting solution enables renters and property managers alike to move smoothly and securely through the rental process, from listing and browsing rental properties to the application stages and beyond," according to Move Inc.'s press release.
"The journey to finding your perfect home doesn't begin or end with a rental or sale – there are many stops along the path," says Todd Callow, senior director of product management and rentals program leader for Move. "We're building solutions that meet our customers where they are along that path, and creating new relationships with like-minded companies that share our commitment to best practices in accuracy and data security, to help make the process easier for consumers and professionals."
Cozy's technology currently serves more than 100,000 property managers and renters. It allows renters to securely provide private financial and personal identification details for independent verification without sharing it directly with prospective property managers.
"Cozy's mission is to bring peace of mind to renters and property managers by solving the biggest headaches across the rental cycle – aggregating reliable rental listings, finding and retaining good tenants, and securely facilitating the exchange of sensitive information through the duration of the rental relationship," says Gino Zahnd, CEO and co-founder of Cozy.
"This agreement is much more than just providing a significant amount of new prospective tenant leads for our property managers – for the first time, our property managers have the opportunity to receive all the information necessary to make an informed decision about selecting a tenant in a single report. And tenants have the confidence that their information is secure and the listings have been through our content assurance protocols – identity protection, privacy and security is baked into the foundation of everything we do. This level of collaboration can only happen with trustworthy information from both tenants and property managers – it's a huge leap in the quality of the experience."
The additional rental features from this agreement will be rolled out to the industry in phases early this year.
Source: Move Inc.© Copyright 2016 INFORMATION, INC. Bethesda, MD (301) 215-4688