NAR to sponsor ‘Now I Get It’ series on Yahoo
NEW YORK – Feb. 25, 2016 – The National Association of Realtors® (NAR) will sponsor "Now I Get It," a popular video series on Yahoo Finance. The campaign's goal is to connect with future homebuyers and renters through targeted ads and brand integration within the episodes.
The real-estate-focused, six-episode miniseries features NAR President and 2003 Florida Realtors President Tom Salomone, who will share his perspective on topics such as when to sell, remodeling, and buying vs. renting. The episodes reinforce the value of an experienced broker.
In addition, NAR will run targeted pre-roll video, native and display ads on Yahoo to enhance the sponsorship, with Yahoo Gemini native ads driving consumers to a custom Mobile Content Module featuring articles that highlight each episode theme.
"Whether you are a current or aspiring homeowner, we're excited to partner with Yahoo for this new campaign to share advice and tips on navigating the real estate market with a wide audience of all ages through video, native and display advertising," said Salomone. "With Yahoo's extensive video advertising solutions and editorial capabilities, we are creating and sharing content that helps break the barriers between Realtors and consumers."
Source: RealtyBizNews (02/23/16) Wheatley, Mike© Copyright 2016 INFORMATION, INC. Bethesda, MD (301) 215-4688