NAHB study: Boomer generation housing preferences
WASHINGTON – Feb. 26, 2016 – Based on a nationwide survey of recent and prospective homebuyers conducted in 2015, The National Association of Home Builders (NAHB) compiled data to answer one question: What do today's baby boomers want in a home?
NAHB released the information in "Housing Preferences of the Boomer Generation: How They Compare to Other Home Buyers," a study recently released by NAHB's publishing arm, BuilderBooks.
The study discusses the way various designs influence the home purchase decision; the location, features and size of the homes consumers want, and the influence of certain events and people on the decision to move to another home.
"As the housing market continues to recover, more consumers are in the position to purchase a home, and it's important for builders to have this knowledge about their customers," says Rose Quint, NAHB's Assistant Vice President for Survey Research
Buyer key points
What buyers don't want
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