Phone calls and emails are slowly dying
SEATTLE – March 30, 2016 – "E-mail is dying among mobile's youngest users," reads a headline from TechCrunch.com. Messaging apps may be the future mode of communication.
A new study shows that e-mail is lessening its dominance as messaging apps gain more steam among young users – and Realtors who focus on younger homebuyers may need to embrace a change in how to communicate with them.
A report from App Annie finds that people aged 13 to 24 use messaging apps more than 3.5 times more than adults over 45 years old, though the study only focused on Android users.
"For those who did not grow up with a smartphone in hand, there's a propensity to use the device like a smaller personal computer, it seems," TechCrunch reports. "Those aged 45 or older spent a higher share of their time in the top five mobile web browsers on their phone than any other age group, for example. Plus, they spent more time in the top five e-mail apps for Android and less time in the top five messaging apps."
Younger users, on the other hand, are more likely to use messaging apps than e-mail on their devices.
Many companies are already taking notice. For example, Facebook has been working to make its Messenger and WhatsApp products more than just an alternative to texting by integrating business-to-consumer communications. Messaging platforms like KakaoTalk, LINE and WeChat are also gaining in popularity.
For some smartphone users, message apps are becoming their entry portal to the Internet rather than a web browser like Google, or a social network, such as Facebook.
The report also finds that the youngest users are heavy users of video streaming services on their phones. The time spent in the top five video streaming apps on Android was more than double that of those aged 45 or older.
Source: "E-mail Is Dying Among Mobile's Youngest Users," TechCrunch.com (March 24, 2016)
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