KNOXVILLE, Tenn. – Jan. 10, 2017 – Scripps Networks Interactive surveyed 700 U.S. homeowners of all ages to find out why they'd invest in smart home technology. For most, tech updates were appealing if they provided additional safety and comfort.
Overall, consumers are interested in improving their homes and quality of life through the addition of technology, citing safety, comfort, efficiency, value and convenience as desired results. The study uncovered the following new information:
- Three-quarters of respondents attributed their purchase motivation to the desire to keep their family safe and comfortable.
- 18 percent attributed it to a desire to meet others' expectations or "keep up with the Joneses."
- Nearly 68 percent cited energy efficiency as a driving factor in order to see a tangible pay-off in dollars saved, add resale value to their home and comply with social pressure to be Earth friendly.
- Millennials want to make their home "convenient for daily tasks."
- Generation Xers want to make their home "a healthy environment."
- Baby Boomers wish to "add value" to their home.
- The kitchen is the No. 1 spot in the home to add technology.
Smart home additions
- A quarter of all homeowners named the kitchen as the top spot to add smart tech, and listed smart refrigerators, connected and app-enabled appliances, voice-activated wireless speakers and motion sensor lighting. Gen Xers led the kitchen-friendly group at 28 percent, with millennials at 27 percent and boomers at 23 percent.
- The front door or entryway is the next most desired place for adding technology (15 percent), while the living room comes in third (13 percent).
- While only 11 percent of homeowners surveyed have firm plans to purchase energy monitoring and light automation technology for their home, nearly 44 percent of respondents listed these items as tools they'd most like to add.
- Mobile device-operated or computer-controlled home systems, a doorbell camera and surveillance equipment also topped the homeowner wish list.
- A third or more of the respondents want to add home audio automation, HVAC automation, motion lights and a security system to their home.
- As homeowners consider smart home technology, more than half say they want to find a professional to help them make the right decisions.
- While expense is the top barrier to purchase, respondents also cited tech phobia and an overwhelming number of choices as other deterrents.
- 85 percent of millennials say they're likely to add smart home technology to their home, more than half within the next year; 73 percent of Gen Xers are likely, 38 percent within the next year; and 67 percent of Boomers, 28 percent within the next year.
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