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FREC considers rules for team advertising

 

July 17, 2017 – Concerns are rising regarding misleading advertising by real estate teams.

As a result, the Florida Real Estate Commission (FREC) held an exploratory rule workshop last year to discuss the issue. That resulted in a plan announced earlier this summer to hold a rules workshop. Its goal: To propose new rules that regulate team advertising.

Florida is not the only state considering rules regarding team advertising. So far, over a dozen states have adopted team advertising rules.

Florida Realtors supports FREC's rulemaking effort. New rules could, among other things:

  • Require a real estate team advertisement to display or include the name of the licensed brokerage firm in a size equal to or greater than the size of the team name.
  • Limit the use of certain terms in advertising by teams. Those limited terms would include words such as "realty" and other similar ones that could lead a consumer to believe that they're dealing with a brokerage rather than a group of sales associates.

Current rule status

FREC has held two workshops and will most likely post proposed rules for additional comment within the next few weeks.

Florida Realtors is participating in the discussions and will keep the membership updated regarding all new proposed rules.

© 2017 Florida Realtors

 

Related Topics: Florida Realtors Legal News