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Face-to-face vs. Facebook? You need both


NEW YORK – Aug. 9, 2017 – Technology has changed the way business communications and marketing work, but real estate agents and brokers shouldn't assume that lead generation can be successful solely through digital marketing.

Agents can't depend on a single channel to reach all leads. Instead, they need to balance both digital and interpersonal communications to achieve success. Beyond balance, face-to-face interactions have a strength not found digitally thanks to personal impressions and livelier conversations.

Facebook and other social platforms help agents build a community presence by giving prospects more information about their brand. They can increase leads through consistent posts, but social accounts can't completely replace their personal presence in the community.

Emails can provide useful links and information, and texts can help agents communicate quickly and succinctly. However, emails and texts may be deleted if there isn't interpersonal communication to back them up.

In-person meetings, industry events and phone calls help agents and brokers round out lead generation in their marketing, and they create a level of trust and accountability absent in digital communications.

While interpersonal communication won't allow agents to connect with as many potential leads as digital communication, it helps create loyal, long-lasting relationships with clients.

Source: RISMedia (08/02/17) Sumney, Todd

© Copyright 2017 INFORMATION INC., Bethesda, MD (301) 215-4688


Related Topics: Marketing