NAR launches second phase of ‘Buy Now’ campaign

WASHINGTON – Jan. 9, 2007 – National Association of Realtors® (NAR) President Pat Vredevoogd Combs today unveils two new television and radio commercials that encourage buyers and sellers to ignore the real estate bubble talk and take advantage of remarkably favorable market conditions in most locales – conditions that may not last.

The advertisements kick off NAR’s 2007 Public Awareness Campaign, which is doubling in size this year so that NAR ads will air from January through November for the first time ever. The commercial targeted to buyers, “Good Time to Buy,” highlights favorable conditions for homebuyers and explains how Realtors can help buyers make smart decisions in their local marketplace. The sellers’ spot, “Know How to Sell,” explains how Realtors can help sellers position their homes in a competitive marketplace to attract and engage serious buyers.

The Public Awareness Campaign, one of NAR’s most popular membership services, enters its tenth season this year, building brand awareness and differentiating Realtorsfrom other licensees. The 2007 campaign also includes new materials that support Realtors who specialize in commercial real estate, including print advertisements, posters, bus shelters and billboards. 

NAR’s “Buy Now” campaign launched with full-page newspaper ads in the nation’s six largest newspapers last November, and widespread national publicity. 

NAR has posted the ads and additional information on its member Web site, http://www.realtor.org.
 

© 2007 FLORIDA ASSOCIATION OF REALTORS®