The secret to Internet marketing: An irresistible offer

ORLANDO, Fla. – Oct. 26, 2007 – It’s not enough just to be on the Web any more, and holding back information until a Web site visitor submits their name and e-mail address will probably drive away leads. To get leads online, you need to offer lots of free info along with an “irresistible offer.” Real estate professionals need to offer something so valuable that visitors are willing to divulge some personal information in order to receive it.

To receive the offer, site visitors should be linked to a Web form that requires them to provide their home or e-mail addresses for delivery purposes. While it’s important not to ask for more information than necessary, consumers should be given the chance to disclose interests, concerns, and other information if they wish.

Experts say real estate associates should steer clear of “special reports,” given that they are no longer unique because Web site vendors now include them in templates. To provide a standout opportunity, they should consider their target market, ensure that members of that target market will deem the offer valuable, and use a headline or name that demands attention.

Offers could include discount coupons for local businesses, first-time buyer assessments or online seminars. Those marketing properties on golf courses, for instance, could offer interviews with professional golfers regarding the unique features of their courses, or a VIP package that includes a free round of golf with the associates, who will have a chance to discuss real estate during the game.

Source: Realty Times (10/16/07) Russer, Michael J.

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