OPEN HOUSE PARTIES?

Real estate professionals are becoming more creative with open houses, turning them into parties. Some agents offer car washes, prize drawings, food, gifts and other entertainment. Others hold open houses on Saturdays and weekday evenings instead of Sundays to avoid competing with football games and other events. Supporters of large-scale open house gatherings say they help attract attention; however, some real estate professionals say buyers prefer quiet showings that allow them to view the property without distractions. Clustered open houses also are becoming more common, with agents joining forces to promote listings in the same neighborhood.

Source: Baltimore Sun (02/01/09) Siegel, Andrea F.
© Copyright 2009 INFORMATION, INC. Bethesda, MD (301) 215-4688

Questions, comments or suggestions on this article? Have a news tip? Send a letter to the editor to: Newseditor@floridarealtors.org.